Dr. Martin S. Roth is Dean and Professor of Management & Marketing at the Barney School of Business, University of Hartford. His areas of expertise include global corporate and marketing strategy, branding, and customer value. Since becoming Dean in 2013, he has led increases in enrollments, student placement and satisfaction, faculty recruiting and research support, alumni engagement, corporate partnering, fundraising, new curriculum design, and the development and launch of online degree programs.
He was previously Chair of the Sonoco International Business Department at the University of South Carolina’s Darla Moore School of Business, top ranked globally in international business research, undergraduate and graduate programs. At the Moore School he also served as Executive Director of the flagship International MBA Program, and as the School’s Chief Innovation & Assessment Officer. He has won numerous teaching awards, including the Alfred G. Smith, Jr. Award as the Moore School of Business outstanding teacher, the Outstanding EIMBA Elective Professor Award, and an Excellence in Teaching Award from the University of South Carolina Alpha Chapter of the Mortar Board. He has also taught at the Carroll School of Management at Boston College, Katz Graduate School of Business (University of Pittsburgh), the Arthur D. Little School of Management (Boston), and at universities in Austria, France, Hong Kong, Mexico, Portugal, Thailand, and Tunisia. He has led executive education programs on global strategy, innovation, scenario planning, marketing strategy, customer service, market research, and program evaluation, including custom programs for companies such as Blue Cross & Blue Shield, BMW, CSX, Fiberweb, Metso, Nissan, Verizon, and Xerox.
Marty’s research has been published in the leading marketing and management journals, including the Harvard Business Review, Journal of Marketing Research, Journal of International Business Studies, Journal of Consumer Research, Journal of International Marketing, Journal of Advertising, Journal of Advertising Research, Journal of World Business, Marketing Management, Journal of Health Care Marketing, American Journal of Managed Care, Journal of Public Policy and Marketing, and Journal of Professional Pricing. He has been quoted in the Wall Street Journal as well as in many other national and local media. Marty’s CountryManager international marketing simulation game is used in over 140 schools worldwide. He has spoken on a variety of marketing and global management topics at industry and academic meetings throughout the Americas and Europe. Dr. Roth has consulted for companies ranging from multinationals to new ventures, including Bank of America, Colonial Life, Holopack International, Kimmel & Associates, Pitney Bowes, and Spirax Sarco. Prior to his academic career he held a number of marketing research and retail management positions. He earned his doctorate and MBA from the Katz Graduate School of Business, University of Pittsburgh.