Susan Scull, COO Tandem Theory

Susan is an accomplished integrated marketing professional with more than 25 years of experience building business for Fortune 500 brands, including PepsiCo, Dean Foods, JCPenney, Bank of America, Enterprise Rent-A-Car and Best Buy.

She is a creative visionary in developing inventive solutions to marketing and communications challenges and a disciplined data and insights-driven marketer that consistently drives increased communications effectiveness.

Susan is a seasoned mentor to teams of marketing professionals, fostering professional growth and advancement. Her specialties include Marketing Strategy, Brand Positioning, Market and Consumer Insights, Customer Experience Management, Research, Data Analysis, Channel Strategy, Creative Stewardship, CRM and Loyalty Marketing, Consumer Promotions, Shopper Marketing