Emmy and Peabody Award winning creative leader Ross Martin is the CEO of Blackbird (www.blackbirdglobal.com), a marketing and business innovation firm. He is the former Executive Vice President of Marketing Strategy and Engagement for Viacom, the worldwide media and entertainment company, where he oversaw marketing strategy, consumer intelligence, data science, creative innovation, internal agency, and business development teams. Previously, Martin founded and ran Scratch, Viacom’s creative strategy and consulting division. He is a member of the National Board of Directors of the American Advertising Federation, and the advisory boards of St. Jude Children’s Hospital and the Yale University Center for Customer Insights. Recent honors and recognitions include Fast Company's “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine’s "40 Under 40" top business leaders and AdWeek’s “50 Most Indispensable Executives in Advertising.” In 2014, he was inducted into the Advertising Hall of Achievement.