Jeffrey A. Williamson, Director, Center for International Trade Development, California State Trade and Export Promotion Program

Jeffrey A. Williamson has 25 years global marketing experience in the public and private sectors, having conducted business in more than 50 countries (China, Europe, Southeast Asia and the Middle East) in consumer electronics, consumer package goods, defense and medical products. He currently provides the strategic leadership for the Centers for International Trade Development (, and the California State Trade and Export Promotion Program, which led over 400 California businesses in 40 overseas trade missions/exhibitions in the past three years, helping small exporters capture over $150 million in new business. Jeff also is a part-time Professor of Global Marketing at California State University, Fullerton, Mihaylo School of Business, where he teaches global marketing. He has appeared in over 100 news publications worldwide, and several live television interviews on CNBC Asia, Nightly Business Report,  Channel News Asia, Bloomberg, Wall Street Journal and others.

Jeff has been a panel expert for the Brookings Institution in Washington, DC; worked with UC Berkeley, Haas School of Business on a study of the impact of Services Exports trade for California (2006); and received the President’s “E-Award” for export service excellence (2013). Jeff received a B.A. Economics from Arizona State University and an MBA from California State University, Fullerton.