We don’t do global. It’s a statement I hear a lot. Most companies I meet say they aren’t currently engaged in international trade. Indeed, just five percent of American small and mid-sized businesses export, compared to 50 percent in the United Kingdom. My reply’s always the same. Do you have a website? Then you are doing global but you just aren’t doing it very well. Even if you aren’t going out on trade missions or actively marketing your company abroad, your website and social media properties are speaking to a global audience.