American Experts & Officials to Discuss Strategies for Conquering the US Market at Enterprise Ireland

(DUBLIN) June 26, 2017 – As Ireland’s economy continues its rapid expansion, businesses in the country are increasingly setting their sights across the Atlantic.  Coupled with the coming exit of the United Kingdom from the European Union, interest in the United States has reached record levels.  Officials from municipal governments across the United States, along with top experts on its business practices will meet Irish business leaders for the Global Entrepreneurship Export Exchange (E3) at Enterprise Ireland’s headquarters on Thursday, June 29, 2017. 

“I’ve been coming back to Ireland since I was a little kid,” said Brett Bruen, President of Global Situation Room, Inc. and former White House Director of Global Engagement.  “From the economy’s humble beginnings, to boom, to being back on track, I’ve witnessed the country’s many transformations.  This is its American moment.  This is the time when the term “Irish invasion” will become synonyms with technology, innovation, and growth”

The event is bringing in some leading experts.  Princess Diana’s Former Chief of Staff and global branding expert Patrick Jephson will speak about effective marketing in America.  One of the leading thinkers on global business, Thunderbird School of Global Management's Professor Richard Ettenson is slated to talk internationalization strategy, while the Irish Times’ Suzanne Lynch will discuss the latest trends impact Ireland in the United States.  Finally, one the most successful Irish entrepreneurs in the US market, Currency Fair’s Paul Byrne will deliver the closing keynote.

E3 is an event designed to help startups, along with small and medium-sized firms connect to the information and individuals they need to more easily internationalize.  Last year E3 conferences were organized in Madrid, Spain and Washington, DC.  It just came off its second annual conference in Washington, DC two weeks ago, where it brought together officials from more than 40 countries, the U.S. Commerce Department’s top trade official, and leading voices on international business.  Its arrival to Ireland comes just a month after Enterprise Ireland’s Ambition: North America conference at the Aviva Stadium, which put on display the strong interest Irish firms have in the market.  Local officials from the United States are eager to tap into Irish interest.

“The State of Minnesota is supremely excited to be sponsoring the E3 conference in Dublin” said Laurence Reszetar, Director of Foreign Direct Investment for the state government.  “We’re looking forward to working with the leaders of some of the most exciting companies in Ireland, and Europe for that matter, to help them understand that they have a partner in the State of Minnesota. We want to help them become as successful as our flagship corporations like Medtronic, 3M, and Cargill.”

International trade and America’s relationships with the world have changed enormously in the last several months.  During the first E3 conference of 2017 in Washington, DC, the global public affairs agency Porter Novelli revealed the results of recent studies it conducted on the topics.  Their polls found that more than half of Americans believed President Trump would be able to renegotiate and pass through the Congress the country’s free trade agreement with Canada and Mexico.  Meanwhile relations between the United States and some of its traditional allies, were seen to have significantly frayed.  After Mexico, Americans believed relations with Germany had suffered most under the new administration.  Experts from Porter Novelli said that while these trends could make foreign trade with the United States more challenging, they also open up opportunities for new countries and companies.