Exporters: How to Make Your Business (and America) Stronger

Article by Chris Hale, Founder and CEO at Kountable and speaker at E3 Los Angeles on October 19, 2017

Whether you want to ‘Make America Great Again’ or you think we’re ‘Stronger Together,’ if you’re a small business in the US trying to compete globally, you likely have a sales and marketing problem. Here’s what I’ve learned by managing millions of dollars of sales into East Africa for over 200 companies over the last two years: You’re looking at the problem the wrong way.